pen ready project | olympus
Faced with the challenge of launching a camera in a crowded market with a low media budget, Olympus launched The Pen Ready Project to do what was needed to sell their newest micro 4/3 cameras—get the camera in the hands of the people.
Olympus put the new, revolutionary PEN E-PM1 in the hands of more than 1,000 everyday people to prove that anyone can shoot extraordinary photos and videos. ...
